Privacy Policy

This Privacy Policy relates to information about you (“personal data”) which is obtained by the Renters’ Reform Coalition and for which the Renters’ Reform Coalition is the Data Controller.
Data collected by the Renters’ Reform Coalition is held by the Renters’ Reform Coalition.


If you have registered to support, asked to hear more about, or want to work with the Renters’ Reform Coalition your data will only be held by the Renters’ Reform Coalition.

If you have any questions about The Renters’ Reform Coalition (RRC) privacy and data protection policies, please contact.  


The RRC is committed to maintaining all personal data on our supporters in a secure manner and in line with all UK data protection laws, including the General Data Protection Regulation (GDPR).


All data on individuals who have registered to support the RRC, asked to hear more about our work, want to work with the RRC, or who take part in our campaign actions or events is held in accordance with this privacy policy.


Why we collect personal data 

The RRC is an unincorporated campaigning association that relies on support from activists to bring about change. We collect personal data from individuals who support our campaigns by taking action with us, from individuals seeking to find out more about our work, and from individuals seeking to work with us.


What information we collect and hold 

If you give us your details by taking one of our actions, signing up to our email list, or coming to our events, we will typically collect your name, address, email address and phone number.


We do not swap or sell your details to other organisations or companies.

We also record your details when you email us with an enquiry so we can respond as best as possible.


Information may be collected on the telephone, in person, on paper or online.


Special Categories of Personal Data

We do not collect "special categories of personal data" about our supporters (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data), unless we have your express consent.  Clear notices will be provided on application forms for such events so that it is clear what information we need and why we need it.

All special categories of personal data are stored on a secure database, to which only a limited number of relevant staff have access. It is deleted when no longer relevant, is never shared with third parties, and is available to you at any point should you wish to see it.

Why does the RRC use your personal data?
We may process your personal data for a number of reasons, and the RRC will only use your personal data where it has an appropriate legal basis, such as: (1) where the processing is in our own legitimate interest; (2) it is in compliance with a legal obligation; (3) it is necessary to perform a contract between us and you; and/or (4) you have consented to our use of your personal data.

1) Legitimate interest:
We may rely on our own legitimate interest to process your personal data for the following reasons:
    •    To keep a record of actions taken by our supporters and our communications with them.
    •    To support volunteers at their events.
    •    To record campaigning actions by supporters.
    •    Service administration

    •    In relation to correspondence you have entered into with us whether by letter, email, text, social media, message board or any other means, and to contact you about any content you provide.
    •    For internal record keeping, so as to keep a record of your relationship with us.
    •    For market research.
    •    To analyse and improve the activities and content offered by the RRC website to provide you with the most user-friendly navigation experience. We may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes.
    •    For the dissemination of relevant information to journalists.
2) Legal obligation:
We may also need to comply with legal requests where disclosure is required or permitted by law. For example, to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime, subject to such bodies providing us with a relevant request in writing.
3) Contract:
We may process your personal data where it is necessary for the performance of a contract with you, such as for completion of transactions you have entered into with the RRC or the activity or online content you have signed up for.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, where you make online purchases or donations).  In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
4) Consent:
We will only process your personal data for the following reasons with your consent:
    •    To send you marketing information about our projects, activities and appeals.
    •    To invite you to participate in surveys or research about the RRC or our work.
You may withdraw your consent at any time.  Please see the “What are your rights?” section of this privacy policy below for instructions on how to withdraw consent. 
When you opt out of receiving updates.
If you provide us with data, through the website or otherwise, and opt out of subscribing to updates, your data will only be used to contact you directly by the office team to discuss the reasons for opting out.  Your data will not be used for any other purpose.

When and why we will send you personalised marketing communications
The RRC will only contact you for marketing purposes, for example to keep you up to date with our work and our campaigns, or let you know of ways in which you can support that work, where we have your consent, or we are otherwise allowed to do so.

We will make it easy for you to tell us if you would like to receive marketing communications from us and hear more about our work and the ways in which you would like to receive this information. You can withdraw your consent at any time, and we will not send you marketing material if you tell us that you do not wish to receive it.
How and when we collect personal data about you
the RRC may collect your personal data in the following circumstances:
When you give it to us directly:
You may give us your personal data directly when you sign up to our website, sign up for one of our events or when you communicate with us.
When you give it to us indirectly:
You may give us your personal data indirectly when you sign up at events such as community meetings or street stalls, or via a sponsored petition campaign on a third-party website. These independent third parties will pass your data to the RRC where you have indicated that you wish to support the RRC and have given your consent to the RRC processing your personal data or it is a necessary part of completing a contract with you.
When you access the RRC Social Media:
We might also obtain your personal data through your use of social media such as Facebook, WhatsApp, Twitter or LinkedIn among others, depending on your settings or the privacy policies of these social media and messaging services. To change your settings on these services, please refer to their privacy notices, which will tell you how to do this. 
Will the RRC share your personal data with anyone else?
We will only use your personal data within the RRC for the purposes for which it was obtained. the RRC will not, without your consent, share or sell your personal data with any third party for their own marketing purposes, and you will not receive marketing from any other companies, charities or other organisations as a result of giving your details to us.
The RRC Suppliers
We may need to share your personal data with service providers who help us to deliver our projects, fundraising activities and appeals, for instance through handling responses to our emergency appeals. These "data processors" will only act under our instruction and are subject to pre-contract scrutiny and contractual obligations containing data protection clauses that protect your personal data. We do not allow these organisations to use your data for their own purposes or disclose it to other third parties without our consent and we will take all reasonable care to ensure that they keep your data secure.
Facebook and other Social Media Sites
We may also use your email address and phone number to match to your account on Facebook or other social media sites in order to show you the RRC content while using these services. We only do this where you have opted in to marketing emails or phone calls and we keep your data secure by encrypting it. No data we hold about you is retained by the third party.

In addition, we may also use your email address and phone number to link to Facebook or other social media sites in order to identify other users of these sites whom we believe would be interested in the RRC, and we may then show them the RRC content. No data we hold about you is retained by the third party.

To prevent this use of your data you can contact us directly and state that you do not wish to be contacted in this way. 

We also use Facebook pixels on this site. A Facebook pixel allows us to follow the actions of users after they are redirected to our website by clicking on a Facebook advertisement. The collected data remains anonymous. No personal data is collected by the RRC as a result of using these pixels.

To change your Facebook pixel preferences please click here
Updating your preferences with the RRC will not guarantee that you never see the RRC on social media, since the social media site may select you based on other criteria and without your data having been provided to or by the RRC.


Information about cookies
Our cookie declaration is found


How long will the RRC keep your personal data? 
We will hold your personal data on our systems or as long as is necessary for the purposes described above, and in accordance with applicable laws for no longer than 3 years from the end of the year in which the data was last used..
Where you contribute material to us, e.g. user generated content or in response to a particular campaign, we will only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted unless otherwise stated at the point of generation.
What are your rights?
Where the RRC relies on your consent to process your personal data, you can withdraw this consent at any time.  If you wish to withdraw your consent, please contact us via our email or address provided below. 

You are entitled, in accordance with applicable law, to object to or request restriction of processing of your personal data, and to request access to, rectification, erasure and portability of your own personal data. The accuracy of your information is really important to us. We want to ensure that we are able to communicate with you in ways that you are happy with, and to provide you with information that is of interest. If you are aware of changes or inaccuracies in your personal data you should inform us of such changes so that the personal data may be updated and corrected.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights listed above).  However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.


If you wish to change how we communicate with you, or update the information we hold, then please contact us:
    •    Write to RRC c/o Director, Generation Rent, 71 Howard Street, North Shields, NE30 1AF



Additionally, you can opt out of email separately:
    •    Email -  You can opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email from the RRC.
How long will it take for these changes to be effective?
We endeavour to meet the following service levels where supporters opt-out of receiving marketing information:
    •    Email - 48 hours from receipt of email.
    •    SMS - 24 hours from receipt of opt out request.
    •    Telephone - 24 hours from receipt of request to opt out.
    •    Mail - 28 days from receipt of 'do not mail' request. This period is longer than for other channels due to the production times for mailing campaigns, and in most cases, we would expect the change to be effective much more quickly.
How the RRC keeps your data safe
We ensure that there are appropriate technical controls in place to protect your personal details. Where possible, our online forms use industry standard encryption and our network is protected and routinely monitored. 
We undertake regular reviews of who has access to information that we hold to ensure that your personal data is only accessible by appropriately trained staff, volunteers and contractors.
We use external companies to collect or process personal data on our behalf. We do comprehensive checks on these companies before we work with them,  and put a contract in place that sets out our expectations and requirements, especially regarding how they manage the personal data they collect on our behalf, or have access to. We have a robust partner monitoring framework to ensure these contractual obligations are met.
How to make complaints about this policy or raise privacy concerns
If you would like more information, or have any questions about this policy, please contact our team:


To make a formal complaint about the RRC approach to data protection or raise privacy concerns directly, please contact:



You also have the right to make a complaint direct to the UK's data protection authority, the Information Commissioner's Office (ICO). The ICO can be contacted at:

Concerns can be also be logged via the ICO website. 
Changes to the RRC Privacy Policy 
This Privacy Policy may be updated from time to time so you may wish to check it each time you submit personal data to the RRC. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use the Renters’ Reform Coalition website to submit personal data to the RRC. If material changes are made to the privacy policy we will notify you by placing a prominent notice on the website.




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